We all love new things. Well over 70% of us say we’re interested in purchasing new products when we’re out shopping.

In fact it’s in our DNA to notice anything new, because in more primitive times, that thing could be something to eat or something to eat us! And we get a release of feel good endorphins when we do find out something new.

So the whole idea of ‘Whatsnew? – where you see it first’ is to identify worthwhile new products and product news that can make a difference to people’s lives and then let everyone know about them and explain who they’re meant for and why they might be worth trying.

Whatsnew? has been going for almost 20 years, has appeared on TV and online all over the world and has featured thousands of news stories about product innovations which have made people’s lives easier, quicker, tastier or simply better.

Feel free to browse through current or old episodes here, or for even more news, check out our Facebook page.

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